ABCMouse.com

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Show Overview
Audience
Parents, Teachers, Students, Other (Staff etc.)
Good To Know
Vendor has parental consent verification process, Used with Under 13
Privacy Policy
Policy length: 11,362 words
No. of policies: 2
Time to read: 91 minutes

App Overview

ABCmouse.com helps kids learn to read through phonics, and offers lessons in math, social studies, art, and music. ABCmouse does not allow any social interactions between users of its site, or display a user's information to others publicly. However, ABCMouse may occasionally hold “coloring contests” or similar activities where a child may create and submit free-form artwork or other content. Account registration and login pages use encryption and they employ physical, technical, and administrative security measures to safeguard all information collected by their Services. In addition, ABCmouse requires Adults to register for its service through various Family, Teacher, and Community Center Accounts to provide verifiable parental consent and ensure that any child or student authorized by them to use and access the services does so in accordance with their Terms. The terms specify that accounts for children under 13 will never include any pop-up ads or other advertisements, and that information collected from children is never used for marketing or for targeted advertising purposes. However, ABCmouse may use third-party advertising networks to collect cookie information about Adult Users' visits to the non-child-directed portions of the Services and to deliver interest-based advertising to those Adult Users. Interest-based ads may include ABCmouse-branded advertising, when those Adult Users visit other third-party websites, which ostensibly provides ABCmouse with statistics about the effectiveness of their advertising for Adults, but also captures children's interests as well.
Safety
What's This?
Evaluating Safety takes into consideration best practices that protect a user's physical and emotional health.
ABCmouse does not allow any social interactions between users of its site, or display a user's information to others publicly. However, ABCMouse may occasionally hold “coloring contests” or similar activities where a child may create and submit free-form artwork or other content. Upon submission, ABCMouse may review this content and may publish it along with the child's first name on a page that may be viewed by other ABCMouse users with parental consent.

In addition, ABCmouse encourages parents to use its services with their child if they would like to monitor any content uploaded or created by them. If a parent would like to review all of a child's content, they can access their content by clicking on the "My Files" menu item in their child's "About Me" section of the Services.
Privacy
What's This?
Evaluating Privacy takes into consideration best practices that protect the disclosure of a user's personal information.
ABCmouse collects personally identifiable information and non-personal automatically collected behavioral and analytical information from Adults and Children. During registration the only information the vendor may ask a child to provide who will be using the Services is the child’s first name, birthdate, and gender.

ABCmouse states that it is "Child Safe" because it is committed to providing children with a learning environment where every activity is just as fun as it is educational, and where a parent can feel confident that their children’s privacy is protected. The terms specify that accounts for children under 13 will never include any pop-up ads or other advertisements and information collected from children is never used for marketing or for targeted advertising purposes.

However, ABCmouse may use third-party advertising networks to collect cookie information about Adult Users' visits to the non-child-directed portions of the Services and to deliver interest-based advertising to those Adult Users. Interest-based ads may include ABCmouse-branded advertising, when those Adult Users visit other third-party websites, which ostensibly provides ABCmouse with statistics about the effectiveness of their advertising for Adults, but also captures children's interests as well.

Lastly, ABCmouse specifies in their terms that they may disclose de-identified or aggregated information to third parties for any purpose, for example, the distribution of de-identified user records to outside researchers or the distribution of reports containing aggregate user demographic and traffic patterns.
Security
What's This?
Evaluating Security takes into consideration best practices that protect the integrity and confidentiality of a user's data.
Account registration and login pages use encryption and ABCmouse states that they employ physical, technical, and administrative security measures to safeguard all information collected by their Services. However, ABCmouse does not include any additional transparency or details about its data security practices.
Compliance
What's This?
Evaluating Compliance takes into consideration best practices of companies that collect personal information from children or students and the legal obligations for the privacy and security of that information.
ABCmouse requires Adults to register for its service through various Family, Teacher, and Community Center Accounts to provide verifiable parental consent and ensure that any child or student authorized by them to use and access the services does so in accordance with their Terms.

An Adult User can review or change the information they provided when registering for the Services, including by adding or removing Child Users to the Account, by updating information through the Parent Section of the Services or, for Teacher Accounts or Community Center Accounts, by using the Class Builder or Settings Feature in the Teacher Dashboard. In addition, at any time, Adult Users may contact ABCmouse to request that they provide for their review, or delete from our records, any personally identifiable information they have provided about Child Users associated with their Account, or to cease collecting personally identifiable information from those Child Users.

Where parents or legal guardians have linked a Family Account to a Teacher Account, the Adult Users of both accounts will be able to review the progress and details of their Child Users within both accounts. Additionally, with parental consent, Teacher or Community Center Accounts can be linked to a Child or student’s Family Account, or parents with no Family Account can be given access through a separate limited access account to a Child's progress within a Community Center Account or a student’s lessons that have been assigned by a Teacher. Linking Accounts allows a Child User or student to complete their Teacher’s assignments outside the classroom or community center, and linking a Family Account to a Teacher Account gives parents the opportunity to view their own child’s overall progress in the Community Center Account or Teacher Account (but not the progress of other children).

The privacy evaluations have been designed with the help and support of a consortium of schools and districts across the United States. These evaluations are designed to streamline making an informed decision about the potential privacy implications of educational technology used to support teaching and learning. The bars in the evaluations are not a measure of absolute safety or risk rather, they suggest areas to be considered and examined as part of using the application.

Our core evaluation criteria are freely available, and will remain freely available. People are encouraged to read the questions we use and the information security primer we released. Vendors are encouraged to use our questions and the information security primer to self-evaluate. You can also learn more about our evaluation process.

Please be in touch with any questions or feedback.

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Privacy Policy