Common Sense Privacy Seal
A New Standard in Privacy Protection
The Common Sense Privacy Seal helps consumers identify products and services from privacy leaders across industries. When customers see the Seal, they know the product meets rigorous privacy criteria and follows best practices for protecting personal data.
What the Seal Stands For
Companies with the Seal follow best practices when it comes to consumers' top privacy concerns. They provide transparency around key issues so consumers can make informed choices. The Seal is backed by Common Sense Media's database of best privacy practices - the largest in the world.
Privacy Best Practices
To earn the Common Sense Privacy Seal, companies must follow these key privacy principles:
- No data sales to third parties
- No third-party marketing using customer data
- No targeted advertisements based on personal information
- No third-party tracking across websites
- No cross-app tracking of user activity
- No commercial profiling of users
Why Privacy Matters
As consumers become increasingly concerned about how their personal data is used, they demand greater control over their information. Educational, health, and financial tools must protect sensitive data from being shared with online platforms or used for tracking.
Benefits for Consumers
Most people lack the time or expertise to read through dense privacy statements. The Seal provides peace of mind at a glance, filling the knowledge gap and letting users know they're engaging with a privacy-conscious company.
Benefits for Businesses
Companies that prioritize privacy build stronger relationships with users. The Seal helps businesses stand out, demonstrate their commitment to customer privacy, and gain a competitive advantage in the marketplace.
Our Prestigious Recipients
Less than 10% of companies evaluated qualify for this exclusive designation. Below is a list of our charter recipients: Prodigy Education, MagicSchool AI, Quizizz, Kami, ClassDojo, Kira Learning, and Brisk Teaching—all demonstrating exceptional commitment to privacy protection.
How to Earn the Seal
Companies must undergo a comprehensive evaluation using a 200+ question rubric. They engage directly with privacy experts and commit to regular policy updates and monitoring to maintain their status as privacy leaders.