Privacy Evaluation for Flip
Overview
Flip is a multimedia platform owned by Microsoft, Inc., where Teachers and “Leads” facilitate groups in which students can respond and interact through audio, video, and text. Students are invited to the groups through a Lead or Co-Lead, who manage the users, content, and interactions.
Flip can be accessed through its website, and is available for download at the iOS App Store, and the Google Play Store. The Privacy Policy and Terms of Use used for this evaluation can be found on Flip’s website. Additionally, other policies used for this evaluation include: Privacy & Security Commitments to Schools. This evaluation only considers policies that have been made publicly available prior to an individual using the application or service.
Safety
Users of the service interact via permissions set by Teachers and Leads, and Flip's policy says that Leads are responsible for managing the behavior and interactions of their student members. Depending on permissions set by Leads, the terms are clear about the possibility that users will be able to interact with other users outside the group if content links are shared. Flip is not able to control or monitor all personal information or content children and students may submit to the service because users are able to share their content outside of the group or topic to which it was submitted. The terms also say that Flip maintains the right, but not the obligation to monitor user content, because Leads are primarily responsible for monitoring and moderating content.
Privacy
According to the policy, Flip collects personally identifiable information from Teachers when they create accounts for their students and when users post content on the service. The terms say Flip may collect personal information such as first name, last name, date of birth, email address, geographic location, and audio and image included within a video. Automatically collected information may include device and usage information as well as information collected automatically for data analytics. In terms of sharing information, Flip’s policy says that the company shares users’ personal information with vendors, consultants, and other third-party service providers who help provide the services.
The terms say Flip does not sell users' information to third parties, and Flip does not send third-party marketing communications, does not display targeted advertisements, and does not track users for commercial purposes. Flip also does not use personal information to market or advertise non-Flip products or services to users, but teachers may receive information about Microsoft or Flip products, services, and events, new Flip features and other news and information.
Security
Flip's policy says they use reasonable security technologies and procedures to help protect users’ personal information, which also includes encryption of data that is transferred or stored. In addition, the terms say users will be notified in the event of a data breach and the policy indicates that the company takes steps to ensure user information is secure and that their security practices and controls are validated through routine third-party penetration and vulnerability assessments.
Compliance
According to the policy, Flip is intended for use by students, including children under the age of 13, as long as the school obtains verifiable parental consent. The policy says that school leads are able to provide consent on behalf of parents or legal guardians when they enroll students on the service. School leads are meant to manage student users and monitor content as well as ensure that students comply with the code of conduct specified in the policies. Lastly, teachers are responsible for student user content and are required to respond to any questions from students or their parents about accessing, modifying, or deleting student user content.
Rating
- Personal information is not sold or rented to third parties.
- Personal information is not shared for third-party marketing.
- Personalised advertising is not displayed.
- Data are not collected by third-parties for their own purposes.
- User's information is not used to track and target advertisements on other third-party websites or services.
- Data profiles are not created and used for personalised advertisements.
Data Collection
SCORE: 60%
What data does it collect?
- Personally identifiable information (PII) is collected.
- The categories of collected personally identifiable information are indicated.
- Collection or use of data is limited to product requirements.
- Geolocation data are collected.
- Biometric or health data are collected.
- Interactions, behaviors, or usage analytics data are collected.
- Unclear whether this product collects sensitive data.
- Data is automatically collected.
- Opt-in consent is requested from users at the time personal information is collected.
- Personal information of users is collected by a third party.
Data Sharing
SCORE: 85%
What data does it share?
- Collected information is shared with third parties.
- The categories of information shared with third parties are indicated.
- The purpose for sharing a user's personal information with third parties is indicated.
- The categories of third parties that receive data are indicated.
- Data are shared for analytics.
- Unclear whether data are shared for research and/or product improvement.
- Third-party services are used to support the product.
- The roles of third-party service providers are indicated.
- Third-party login is supported.
- Contractual limits are placed on third-party data use.
Data Security
SCORE: 95%
How does it secure data?
- A user's identity is verified with additional personal information.
- Account creation is required.
- Managed accounts are available.
- Multi-factor account protection is available.
- Third-parties with access to information are required to provide the same security protections as the company.
- Reasonable security practices are used to protect data.
- Employee or physical access to user information is limited.
- All data in transit are encrypted.
- All data are stored in an encrypted format.
- Notice is provided in the event of a data breach.
Data Rights
SCORE: 95%
What rights do I have to the data?
- Users can create or upload content.
- Users retain ownership of their data.
- Processes to access or review user data are available.
- Processes to modify data are available for authorized users.
- A data-retention policy is available.
- Processes for authorized users to delete data are available.
- A user's data are deleted upon account cancellation or termination.
- Data are deleted when no longer necessary.
- Methods are available to restrict who has access to data.
- Processes to download user data are available.
Data Sold
SCORE: 35%
Is the data sold?
- Personal information is not sold or rented to third parties.
- Users can opt out from the disclosure or sale of their data to a third party.
- User information can be transferred to a third party in the event of a merge, acquisition, or bankruptcy.
- Unclear whether users are notified if their information is transferred to a third party.
- Unclear whether user information can be deleted prior to its transfer to a third party.
- Unclear whether third-party transfers are contractually required to use the same privacy practices.
- User information that is shared is shared in an anonymous or de-identified format.
- Unclear whether the company describes their de-identification process of user information.
- Unclear whether data are shared for research and/or product improvement.
- Unclear whether contractual limits prohibit third parties from reidentifying or de-identified information.
Data Safety
SCORE: 60%
How safe is this product?
- Users can interact with trusted users.
- Users can interact with untrusted users, including strangers and/or adults.
- Profile information must be shared for social interactions.
- Personal information can be displayed publicly.
- Users can control how their data are displayed to others.
- User-created content is reviewed, screened, or monitored by the company.
- User-created content is not filtered for personal information before being made publicly visible.
- Social interactions between users are moderated.
- Unclear whether social interactions of users are logged.
- Unclear whether users can report abuse or cyberbullying.
Ads & Tracking
SCORE: 75%
Are there advertisements or tracking?
- Personal information is not shared for third-party marketing.
- Traditional or contextual advertisements are not displayed.
- Personalised advertising is not displayed.
- Data are not collected by third-parties for their own purposes.
- User's information is not used to track and target advertisements on other third-party websites or services.
- Data profiles are not created and used for personalised advertisements.
- The company can send marketing messages.
- Unclear whether this company provides promotional sweepstakes, contests, or surveys.
- Unclear whether this product provides users the ability to opt-out of contextual, or personalised advertising.
- Users can opt out or unsubscribe from marketing communications.
Parental Consent
SCORE: 75%
Can I provide parental consent?
- Intended for children under 13.
- Personal information from children under 13 years of age is collected.
- Unclear whether intended for parents or guardians.
- Unclear whether company has actual knowledge that personal information from users under 13 years of age is collected.
- The company does provide a section, heading, or separate policy for children in their policies.
- Parental consent is required before personal information is collected or disclosed.
- Parental consent is limited with respect to third parties.
- Parents can withdraw consent for the further collection of their child's information.
- Children's personal information is deleted if collected without parental consent.
- Parental consent notice and method for submission are provided.
School Purpose
SCORE: 75%
Is the product intended for school?
- Intended for students.
- Personal information or education records are collected from preK-12 students.
- Intended for teachers.
- Product is primarily used by, designed for, and marketed toward students in grades preK–12.
- Processes to enter education records into the product are described.
- Additional rights or protections may be provided with an additional school contract.
- Unclear whether the company is designated as a school official.
- Parental consent obligations are transferred to the school or district.
Individual Control
SCORE: 40%
Can I control the use of my data?
- Users can control the use of their information through privacy settings.
- Use of information is limited to the purpose for which it was collected.
- The context or purpose for which data are collected is indicated.
- Unclear whether company may combine data with additional data from third-party sources.
- Unclear whether this product treats combined information as personally identifiable information (PII).
- Unclear whether notice is provided if the context in which data are collected changes.
- Unclear whether consent is obtained if the practices in which data are collected change.
- A grievance or remedy mechanism is available for users to file a complaint.
- Unclear whether users can request to know what personal information has been shared with third parties.
- Unclear whether notice is provided in the event the company receives a government or legal request for a user's information.
Common Sense Standard Privacy Report (SPR)
The standard privacy report (SPR) displays all the privacy practices from a product's policies in a single, easy-to-read outline. The report shows a green check mark for better privacy practices and an orange alert for risky or unclear practices. This alert indicates that more time should be focused on these particular details prior to use.
About Privacy Evaluations
The privacy evaluations have been designed with the help and support of a consortium of schools and districts across the United States. These evaluations are designed to help educators make informed decisions about the potential privacy implications of educational technology used to support teaching and learning.
Our core evaluation criteria will always be freely available. People are encouraged to read the questions we use and our information security primer. Vendors are encouraged to use our questions and the information security primer to self-evaluate. You can also learn more about our evaluation process. Please be in touch with any questions or feedback.