Full privacy evaluation | See all
Thumbnail
Updated January 23, 2019

Letter Quiz School Reading, Spelling and Tracing Educational...

  • Privacy polices do indicate a version or effective date.
  • Unclear whether data are sold or rented to third parties.
  • Unclear whether data are shared for advertising and/or marketing.
  • Unclear whether this product displays behavioral or contextual advertising.
  • Unclear whether this product allows data collection by third-party advertising or tracking services.
  • Unclear whether this product uses data to track and target advertisements on other third-party websites or services.
  • Unclear whether this product allows third parties to use data to create ad profiles, data enhancement, and/or targeted advertisements.
The criteria for "Use with Caution" are narrowly focused around data uses related to creating profiles that aren't related to any educational purpose, and using data to target ads. We include both first party (ie, the vendor that builds the service) and third party (any company given access by the vendor) data use. It's worth highlighting that using data to profile students violates multiple state laws, and in some cases also violates federal law.

A service can be designated "Use with Caution" for either a lack of transparency around data use -- which creates the potential for profiling and behavioral targeting -- or for clearly stating that they use data to target advertisements and/or create profiles. As with any application being considered for use within schools, school and/or district staff should review the privacy policies and terms of service to ensure that they meet the legal and practical requirements of their state laws and school policies.

As with the "Not Recommended" criteria, a "Use with Caution" designation is NOT a sign that a vendor is necessarily doing anything unethical or illegal. It is a sign that, based on publicly available policies,  we do not have adequate guarantees that data will not be used by first or third parties to create non-educational profiles or to target behavioral ads.
Use with Caution
Full evaluation
23
Overall Scoreinfo-bubble

This overall score represents how the service addressed all our evaluation questions. A higher score (up to 100) means the service provides more transparent and comprehensive policies.

Overview

Letter Quiz School Reading, Spelling and Tracing teaches children letter recognition, association of words with their beginning letters, and alphabetical order in nine games. The terms do not disclose whether any social interactions between users are available or whether a user can make personal information publicly visible to others. The terms also do not disclose whether the service sells a user's data to third parties, or whether it allows third-party advertising companies to collect a user's data through the service for ad targeting, tracking, or creating a profile for marketing purposes. In addition, the terms do not disclose sufficient details about data security standards that should be used to protect the confidentiality of a user's information. Lastly, the terms state the service does not knowingly contact or collect personal information from children under 13. However, teachers and parents should be aware that by providing permission for their child to use this app, they are potentially giving the service permission to collect and use data that would be considered personal information under COPPA.

Letter Quiz School Reading is available for download at the iOS App Store. The Privacy Policy used for this evaluation can be found on Letter Quiz School Reading’s website, and the iOS App Store. This evaluation only considers policies that have been made publicly available prior to an individual using the application or service.

Read the Common Sense standard privacy report (SPR)arrow
The standard privacy report (SPR) displays the most important privacy practices from a product’s polices in a single easy-to-read outline. The report displays an alert when a particular privacy practice is risky, unclear, or not evaluated. This alert indicates more time should be focused on these particular details prior to use.
SafetyPromoting responsible use
arrow
Evaluating safety takes into consideration best practices that protect a user's physical and emotional health. A higher score (up to 100) means the service provides more transparent and comprehensive responses related to safety.
0

Letter Quiz School Reading, Spelling and Tracing does not provide any social interactions between users or make a user's personal information publicly visible to others.

PrivacyProtecting collected information
arrow
Evaluating privacy takes into consideration best practices that protect the disclosure of a user's personal information. A higher score (up to 100) means the service provides more transparent and comprehensive responses related to privacy.
29

Letter Quiz School Reading, Spelling and Tracing states they do not collect personally identifiable information about users of their apps. In addition, the Company states they do not use or collect a user's precise geographic location.

The Company does collect usage information from users to help them improve their Services, and the Company may use third-party analytics to collect a user's mobile device type, unique device identifiers, app session time, events, and duration using the app. The terms also state that, in some circumstances, the Company might make identifiable and/or anonymous information available to third parties with a user's express consent. However, it is not clear whether or how the Company requests that express consent.

The terms state that the Company does not allow third-party advertising companies to collect a user's data through the service for ad targeting. However, the terms do not provide details about the behavioral data it may collect from learners' activities while using the app.

SecurityProtecting against unauthorized access
arrow
Evaluating security takes into consideration best practices that protect the integrity and confidentiality of a user's data. A higher score (up to 100) means the service provides more transparent and comprehensive responses related to security.
31

The terms of Letter Quiz School Reading, Spelling and Tracing do not contain significant details about data security standards that should be used to protect the confidentiality of a user's information. The terms also lack detail about whether a user's data is encrypted while in transit or at rest.

ComplianceFollowing statutory laws and regulations
arrow
Evaluating compliance takes into consideration best practices of companies that collect personal information from children or students and the legal obligations for the privacy and security of that information. A higher score (up to 100) means the service provides more transparent and comprehensive responses related to compliance.
17

Letter Quiz School Reading, Spelling and Tracing is an app directed to children and students under the age of 13. The Company states they do not knowingly contact or collect personal information from children under 13. If a user believes the Company has inadvertently collected information from a child under 13 years of age, they should contact the Company so they can promptly obtain parental consent or remove the personal information. Parents should take note that free and paid apps from the Company may contain non consumable in-app purchases.

However, COPPA defines some persistent identifiers - such as IP address, some cookie values, and unique device identifiers - as personal information in some cases. Based on the information that is collected by the application and by third party service providers, COPPA could apply to this application. Accordingly, teachers and parents should be aware that by providing permission for their child to use this app, they are potentially giving the Company permission to collect and use information that would be considered sensitive under COPPA.

About Privacy Evaluations

The privacy evaluations have been designed with the help and support of a consortium of schools and districts across the United States. These evaluations are designed to streamline making an informed decision about the potential privacy implications of educational technology used to support teaching and learning.

Our core evaluation criteria are freely available and will remain freely available. People are encouraged to read the questions we use and the information security primer we released. Vendors are encouraged to use our questions and the information security primer to self-evaluate. You can also learn more about our evaluation process.

Please be in touch with any questions or feedback.