Privacy Evaluation for Pinterest
63%
Overview
Pinterest is a service that allows users to pin ideas and share them in a visual fashion. The terms say that information on a board may be made publicly visible, but there is a way to restrict access to a secret board. Pinterest's policy includes offering users personalized content and advertisements that they think the user will be interested in based on information they collect from the user and from third parties. Pinterest's policy says they may sell users' data to third parties, display targeted advertisements, and may track and profile users on the service and across the internet for commercial purposes. In addition, the terms says Pinterest works to protect the security of user content and accounts, but that Pinterest can’t guarantee that unauthorized third parties won’t be able to defeat their security measures. Lastly, Pinterest's policy states that children under 13 are not allowed to use Pinterest.
Pinterest can be accessed through its website, and is available for download at the iOS App Store, the Google Play Store, and/or Amazon Appstore. The Privacy Policy and Terms of Use used for this evaluation can be found on Pinterest’s website. Additionally, other policies used for this evaluation include: California Privacy Statement and Notice at Collection. This evaluation only considers policies that have been made publicly available prior to an individual using the application or service.
Safety
Pinterest's policy explains that the service and all content on Pinterest is provided on an "as is" basis without warranty of any kind, whether express or implied. It seems that content and interactions between users are not moderated. However, the terms state the service may take down inappropriate content or terminate accounts that violate their Community Guidelines. The terms state information on a board may be made publicly visible, but there is a way to restrict access to a secret board. Secret boards are visible to the user and other collaborators in the board.
Privacy
When a user signs up for Pinterest, the policy indicates that they ask for a name, email address, phone number, profile photo, pins, comments, and any other information the user offers. Users can choose to share location data or photos with Pinterest. Profiles are public. Pinterest's policy includes offering users personalized content and advertisements that they think the user will be interested in based on information they collect from the user and from third parties.
Security
Pinterest's policy says that they work to protect the security of user content and accounts, but that Pinterest can’t guarantee that unauthorized third parties won’t be able to defeat their security measures. They ask users to report if their accounts have been compromised. There is no discussion of encryption in the policy or whether users are notified in the event of a data breach.
Compliance
Pinterest's policy states that children under 13 are not allowed to use Pinterest. There is no discussion of COPPA or FERPA regulations, or discussion of use of Pinterest in a school or education context. Pinterest's policy reserves the right to remove or modify user content, or change the way it’s used in Pinterest, for any reason. This includes user content that Pinterest believes violates their terms, their community guidelines, or any other policies.
Rating
- Personal information is sold or rented to third parties.
- Personal information is shared for third-party marketing.
- Personalised advertising is displayed.
- Data are collected by third-parties for their own purposes.
- User's information is used to track and target advertisements on other third-party websites or services.
- Data profiles are created and used for personalised advertisements.
Data Collection
SCORE: 45%
What data does it collect?
- Personally identifiable information (PII) is collected.
- The categories of collected personally identifiable information are indicated.
- Unclear whether the collection or use of data is limited to product requirements.
- Geolocation data are collected.
- Unclear whether this product collects biometric or health data.
- Interactions, behaviors, or usage analytics data are collected.
- Sensitive data are collected.
- Data is automatically collected.
- Opt-in consent is requested from users at the time personal information is collected.
- Unclear whether personal information of users is collected by a third party.
Data Sharing
SCORE: 90%
What data does it share?
- Collected information is shared with third parties.
- The categories of information shared with third parties are indicated.
- The purpose for sharing a user's personal information with third parties is indicated.
- The categories of third parties that receive data are indicated.
- Data are shared for analytics.
- Data are shared for research and/or product improvement.
- Third-party services are used to support the product.
- The roles of third-party service providers are indicated.
- Third-party login is supported.
- Contractual limits are placed on third-party data use.
Data Security
SCORE: 35%
How does it secure data?
- A user's identity is verified with additional personal information.
- Account creation is required.
- Unclear whether managed accounts are available.
- Unclear whether multi-factor account protection is available.
- Unclear whether third-parties with access to information are required to provide the same security protections as the company.
- Reasonable security practices are used to protect data.
- Unclear whether this product limits employee or physical access to user information.
- All data in transit are encrypted.
- Unclear whether all data are stored in an encrypted format.
- Unclear whether this product provides notice in the event of a data breach.
Data Rights
SCORE: 85%
What rights do I have to the data?
- Users can create or upload content.
- Users retain ownership of their data.
- Processes to access or review user data are available.
- Processes to modify data are available for authorized users.
- A data-retention policy is available.
- Processes for authorized users to delete data are available.
- A user's data are deleted upon account cancellation or termination.
- Data are deleted when no longer necessary.
- Unclear whether methods are available to restrict who has access to data.
- Processes to download user data are available.
Data Sold
SCORE: 35%
Is the data sold?
- Personal information is sold or rented to third parties.
- Users can opt out from the disclosure or sale of their data to a third party.
- User information can be transferred to a third party in the event of a merge, acquisition, or bankruptcy.
- Unclear whether users are notified if their information is transferred to a third party.
- Unclear whether user information can be deleted prior to its transfer to a third party.
- Unclear whether third-party transfers are contractually required to use the same privacy practices.
- User information that is shared is shared in an anonymous or de-identified format.
- Unclear whether the company describes their de-identification process of user information.
- Data are shared for research and/or product improvement.
- Unclear whether contractual limits prohibit third parties from reidentifying or de-identified information.
Data Safety
SCORE: 65%
How safe is this product?
- Users can interact with trusted users.
- Users can interact with untrusted users, including strangers and/or adults.
- Profile information must be shared for social interactions.
- Personal information can be displayed publicly.
- Users can control how their data are displayed to others.
- User-created content is reviewed, screened, or monitored by the company.
- Unclear whether user-created content is filtered for personal information before being made publicly visible.
- Social interactions between users are moderated.
- Social interactions of users are logged.
- Unclear whether users can report abuse or cyberbullying.
Ads & Tracking
SCORE: 55%
Are there advertisements or tracking?
- Personal information is shared for third-party marketing.
- Traditional or contextual advertisements are displayed.
- Personalised advertising is displayed.
- Data are collected by third-parties for their own purposes.
- User's information is used to track and target advertisements on other third-party websites or services.
- Data profiles are created and used for personalised advertisements.
- The company can send marketing messages.
- Unclear whether this company provides promotional sweepstakes, contests, or surveys.
- Users can opt out of contextual, or personalised advertising.
- Users can opt out or unsubscribe from marketing communications.
Parental Consent
SCORE: 30%
Can I provide parental consent?
- Not intended for children under 13.
- Personal information from children under 13 years of age is not collected.
- Unclear whether intended for parents or guardians.
- Unclear whether company has actual knowledge that personal information from users under 13 years of age is collected.
- The company does not provide a section, heading, or separate policy for children in their policies.
- Parental consent is required before personal information is collected or disclosed.
- Unclear whether this product limits parental consent with respect to third parties.
- Unclear whether this product allows parents to withdraw consent for the further collection of their child's information.
- Unclear whether this product deletes children's personal information if collected without parental consent.
- Unclear whether this product provides parental consent notice and method for submission.
School Purpose
SCORE: 0%
Is the product intended for school?
- Unclear whether intended for students.
- Unclear whether personal information or education records are collected from preK-12 students.
- Unclear whether intended for teachers.
- Unclear whether this product is primarily used by, designed for, and marketed toward students in grades preK–12.
- Processes to enter education records into the product are not described.
- Unclear whether additional rights or protections may be provided with an additional school contract.
- Unclear whether the company is designated as a school official.
- Unclear whether this product transfers parental consent obligations to the school or district.
Individual Control
SCORE: 40%
Can I control the use of my data?
- Users can control the use of their information through privacy settings.
- Unclear whether use of information is limited to the purpose for which it was collected.
- The context or purpose for which data are collected is indicated.
- Unclear whether company may combine data with additional data from third-party sources.
- Unclear whether this product treats combined information as personally identifiable information (PII).
- Unclear whether notice is provided if the context in which data are collected changes.
- Unclear whether consent is obtained if the practices in which data are collected change.
- A grievance or remedy mechanism is available for users to file a complaint.
- Unclear whether users can request to know what personal information has been shared with third parties.
- Notice is provided in the event the company receives a government or legal request for a user's information.
Common Sense Standard Privacy Report (SPR)
The standard privacy report (SPR) displays all the privacy practices from a product's policies in a single, easy-to-read outline. The report shows a green check mark for better privacy practices and an orange alert for risky or unclear practices. This alert indicates that more time should be focused on these particular details prior to use.
About Privacy Evaluations
The privacy evaluations have been designed with the help and support of a consortium of schools and districts across the United States. These evaluations are designed to help educators make informed decisions about the potential privacy implications of educational technology used to support teaching and learning.
Our core evaluation criteria will always be freely available. People are encouraged to read the questions we use and our information security primer. Vendors are encouraged to use our questions and the information security primer to self-evaluate. You can also learn more about our evaluation process. Please be in touch with any questions or feedback.