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Privacy Evaluation for YouTube Kids

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Overview

YouTube Kids was created to give kids a more contained environment that makes it simpler and more fun for them to explore on their own, and easier for parents and caregivers to guide their journey as they discover new and exciting interests along the way. YouTube Kids does not collect personal information like name, address, or contact information from a child. YouTube Kids does not allow a child to share personal information with third parties or make it publicly available. However, the service may use collected information to offer kids personalized content and contextual advertisements, but does not display interest-based advertising or use information for re-marketing.

YouTube Kids is available for download at the iOS App Store, and the Google Play Store. Please note: when children use YouTube Kids without signing into their Google account, the YouTube Kids Notice for Children policy applies. When children are signed into YouTube Kids with their Google account, the information Google collects, including search and watch history, and recordings of voice searches, may be stored with the child's Google account. The YouTube Kids Privacy Policy and YouTube Kids Terms of Service used for this evaluation can be found on the YouTube Kids' website, iOS App Store, and the Google Play Store.

YouTube Kids integrates with Google Family Link for parents which is an app that lets parents or guardians create a Google Account for their child that's like a parent's account, with access to most Google services like YouTube Kids. Family Link can be accessed through its website and is available for download at the iOS App Store, and the Google Play Store. The Family Link Privacy Notice applies to Google Accounts Managed with Family Link for Children under 13, and the Family Link Disclosure for Children under 13 policy provides more information about the application's features. The Family Link Privacy Notice and the Google Privacy Policy both explain Google's privacy practices for a child’s Google Account. To the extent there are terms that conflict, such as with respect to limitations on personalized advertising for children, the Family Link Privacy Notice takes precedence for those users. This evaluation only considers policies that have been made publicly available prior to an individual using the application or service.

Additionally, other relevant policies used for this evaluation include:

Safety

Google's terms state many of its services let users interact with other trusted and untrusted users and share information with other people, for example, people with whom a user chooses to communicate or share content. If a user has a Google Account, they may display their profile name, profile photo, and actions a user takes on Google or on third-party applications connected to their Google Account. Additionally, a child’s information, including their name, photo, email address, and Google Play purchases, may be shared with members of a family group with Google Family Link. YouTube Kids does not allow a child to share their personal information with third parties or make it publicly available.

Google's terms remind users that when they share information publicly, their content may become accessible through search engines, including Google Search. When a user is signed in and interacts with Google services, like leaving comments on a YouTube video or reviewing a song in Google Play, their name and photo appear next to their activity. The terms state users may manage their contact information, such as their name, email, and phone number and choose whether their name and photo appears next to their activity, like reviews and recommendations, that may also appear in ads depending on their shared endorsements setting.

The terms also state a child will be able to share information, including photos, videos, audio, and location, publicly and with others, when signed in with their Google Account. When a child shares information publicly, it may be accessible through search engines like Google Search. Google Dashboard is a service that allows users to manage information associated with specific products and control what others see about a user across Google services. In addition, the terms state that Google provides "My Activity" controls that allow users to review and control data that’s created when they use Google services, like searches they have done, or visits to Google Play. Users can also browse by date and by topic, and delete part or all of their activity on Google services.

Google provides additional safety resources for families:

Privacy

Google's terms state they build a range of services that help millions of people daily to explore and interact with the world in new ways. The terms state Google uses these principles to guide their products, their processes, and their people in keeping users’ data private, safe, and secure. The terms also state that users may provide information to Google which personally identifies them, such as their name, email address, or billing information, or other data that can be reasonably linked to a user by Google, such as information they associate with their Google Account.

In addition, Google's terms state they collect information about a child’s activity in their services, which they use to do things like recommend apps they might like on Google Play. A child’s activity information that they collect may include things like search terms, videos they watch, voice and audio information when they use audio features, people with whom they communicate or share content, and Chrome browsing history they’ve synced with their Google Account. The terms state a child can visit their Google Account to find and manage activity information that’s saved in their account and parents can also manage their activity information by signing in to their child’s Google Account or with Family Link.

When it comes to privacy, Google's terms state they know one size doesn’t fit all. Every Google Account is built with on/off data controls, so users can choose the privacy settings that are right for them. And as technology evolves, Google's terms state its privacy controls evolve as well, ensuring that privacy is always an individual choice that belongs to the user. The terms state Google does not sell users' personal information to third parties. However, the terms state Google allows specific third-party partners to collect information from users' browsers or devices for advertising and measurement purposes using their own third-party cookies or similar tracking technologies.

Google's terms also state they will not serve personalized ads to a child, which means ads will not be based on information from a child’s account. Instead, ads may be based on information like the content of the website or app a parent's child is viewing, the current search query, or general location (such as city or state). Additionally, the terms state that Google allows specific partners to collect information from a user's browser or device for advertising and measurement purposes using their own cookies or similar technologies. Lastly, Google's terms state they don’t show users personalized ads based on sensitive categories, such as race, religion, sexual orientation, or health.

Google provides additional privacy resources:

Security

Google's terms state they respect the privacy of their users which means protecting the data they trust Google with. To keep every Google product and service secure for our users, the terms state Google engineers and employs one of the most advanced security infrastructures in the world. This means constantly strengthening Google's built-in security technologies to detect and protect against evolving online threats, before they ever reach Google's users. However, the terms state keeping users safe online doesn’t stop with Google – it extends to the whole Internet. Google was the first company to create many of the security standards we all use today, and Google continues to innovate new security technologies that can be used by everyone. The terms also state Google shares their security learnings, experiences, and tools with partners, organizations, and competitors around the world, because Internet-wide security demands industry-wide collaboration.

The terms state Google reviews their information collection, storage, and processing practices, including physical security measures, to prevent unauthorized access to their systems. Google's terms state they restrict access to personal information to Google employees, contractors, and agents who need that information in order to process it. Anyone with this access is subject to strict contractual confidentiality obligations and may be disciplined or terminated if they fail to meet these obligations. Before on-boarding third-party subprocessors, Google conducts an audit of the security and privacy practices of subprocessors to ensure subprocessors provide a level of security and privacy appropriate to their access to data and the scope of the services they are engaged to provide. In addition, the terms state Google uses encryption to keep users' data private while in transit with SSL (Secure Sockets Layer)/TLS (Transport Layer Security) and while stored on their servers. The terms state that if Google becomes aware of a data breach incident, Google will notify users of the incident promptly and without undue delay, and promptly take reasonable steps to minimize harm and secure users' data.

Google provides additional security resources:

Compliance

Google's terms state they know it’s important for parents and guardians to understand what personal information they collect in association with their child’s Google Account, why they collect it, and how parents can update, manage, export, and delete that information. If a parent or guardian created a new account for their child with Family Link, they can access, update, remove, and export their child’s information by signing into their Google Account. As part of the account creation process, the terms state Google may ask for personal information like first and last name, email address, and birthdate. Google may also use payment information to verify that a user meets age requirements, if, for example, if a user enters an incorrect birthday indicating they are not old enough to have a Google Account.

Google's terms state your child will have the ability to delete their part activity, and by default grant app permissions (including things like device location, microphone, or contacts) to third parties. In addition, the terms state parents and guardians can also use the Family Link app or Family Link settings on the web to edit or modify their child’s Google Account or profile information, review app activity and app permissions, and manage their child’s ability to grant certain permissions to apps or third party services to access your child's information. Parents can also use Family Link to help manage their child’s access to certain features, apps, and services. Lastly, the terms state if at any time a parent or guardian wishes to stop further collection or use of their child's information, they can delete their child’s Google Account my clicking “Delete profile” on their child’s Account Info page in Family Link or on the Family group page in My Account.

Rating

This product received a Pass rating based on the following details:
  • Intended for children under 13.
  • Collection or use of data is limited to product requirements.
  • Personal information can be not displayed publicly.
  • Users can interact with trusted users.
  • Notice is provided in the event of a data breach.
  • Parental consent is required before personal information is collected or disclosed.
Data Collection
SCORE: 65%

What data does it collect?

  • Personally identifiable information (PII) is collected.
  • The categories of collected personally identifiable information are indicated.
  • Collection or use of data is limited to product requirements.
  • Geolocation data are collected.
  • Biometric or health data are collected.
  • Interactions, behaviors, or usage analytics data are collected.
  • Sensitive data are collected.
  • Data is automatically collected.
  • Opt-in consent is requested from users at the time personal information is collected.
  • Personal information of users is collected by a third party.
Data Sharing
SCORE: 95%

What data does it share?

  • Collected information is shared with third parties.
  • The categories of information shared with third parties are indicated.
  • The purpose for sharing a user's personal information with third parties is indicated.
  • The categories of third parties that receive data are indicated.
  • Data are shared for analytics.
  • Data are not shared for research and/or product improvement.
  • Third-party services are used to support the product.
  • The roles of third-party service providers are indicated.
  • Third-party login is supported.
  • Contractual limits are placed on third-party data use.
Data Security
SCORE: 95%

How does it secure data?

  • A user's identity is verified with additional personal information.
  • Account creation is not required.
  • Managed accounts are available.
  • Multi-factor account protection is available.
  • Third-parties with access to information are required to provide the same security protections as the company.
  • Reasonable security practices are used to protect data.
  • Employee or physical access to user information is limited.
  • All data in transit are encrypted.
  • All data are stored in an encrypted format.
  • Notice is provided in the event of a data breach.
Data Rights
SCORE: 95%

What rights do I have to the data?

  • Users can create or upload content.
  • Users retain ownership of their data.
  • Processes to access or review user data are available.
  • Processes to modify data are available for authorized users.
  • A data-retention policy is available.
  • Processes for authorized users to delete data are available.
  • A user's data are deleted upon account cancellation or termination.
  • Data are deleted when no longer necessary.
  • Methods are available to restrict who has access to data.
  • Processes to download user data are available.
Data Sold
SCORE: 75%

Is the data sold?

  • Personal information is not sold or rented to third parties.
  • Users can opt out from the disclosure or sale of their data to a third party.
  • User information can be transferred to a third party in the event of a merge, acquisition, or bankruptcy.
  • Users are notified if their information is transferred to a third party.
  • Unclear whether user information can be deleted prior to its transfer to a third party.
  • Third-party transfer is contractually required to use the same privacy practices.
  • User information that is shared is shared in an anonymous or de-identified format.
  • The company does not describes their de-identification process of user information.
  • Data are not shared for research and/or product improvement.
  • Unclear whether contractual limits prohibit third parties from reidentifying or de-identified information.
Data Safety
SCORE: 95%

How safe is this product?

  • Users can interact with trusted users.
  • Users cannot interact with untrusted users, including strangers and/or adults.
  • Profile information must be not shared for social interactions.
  • Personal information can be not displayed publicly.
  • Users can control how their data are displayed to others.
  • User-created content is reviewed, screened, or monitored by the company.
  • User-created content is filtered for personal information before being made publicly visible.
  • Social interactions between users are not moderated.
  • Social interactions of users are logged.
  • Users can report abuse or cyberbullying.
Ads & Tracking
SCORE: 85%

Are there advertisements or tracking?

  • Personal information is not shared for third-party marketing.
  • Traditional or contextual advertisements are displayed.
  • Personalised advertising is not displayed.
  • Data are not collected by third-parties for their own purposes.
  • Users's information is not used to track and target advertisements on other third-party websites or services.
  • Data profiles are not created and used for personalised advertisements.
  • The company can send marketing messages.
  • The company does provide promotional sweepstakes, contests, or surveys.
  • Users can opt out of contextual, or personalised advertising.
  • Users can opt out or unsubscribe from marketing communications.
Parental Consent
SCORE: 85%

Can I provide parental consent?

  • Intended for children under 13.
  • Personal information from children under 13 years of age is collected.
  • Intended for parents or guardians.
  • Company does have actual knowledge that personal information from users under 13 years of age is collected.
  • The company does provide a section, heading, or separate policy for children in their policies.
  • Parental consent is required before personal information is collected or disclosed.
  • Parental consent is limited with respect to third parties.
  • Parents can withdraw consent for the further collection of their child's information.
  • Unclear whether this product deletes children's personal information if collected without parental consent.
  • Parental consent notice and method for submission are provided.
School Purpose
SCORE: 0%

Is the product intended for school?

  • Unclear whether intended for students.
  • Unclear whether personal information or education records are collected from preK-12 students.
  • Unclear whether intended for teachers.
  • Unclear whether this product is primarily used by, designed for, and marketed toward students in grades preK–12.
  • Processes to enter education records into the product are not described.
  • Unclear whether additional rights or protections may be provided with an additional school contract.
  • Unclear whether the company is designated as a school official.
  • Unclear whether this product transfers parental consent obligations to the school or district.
Individual Control
SCORE: 80%

Can I control the use of my data?

  • Users can control the use of their information through privacy settings.
  • Use of information is not limited to the purpose for which it was collected.
  • The context or purpose for which data are collected is indicated.
  • Company may combine data with additional data from third-party sources.
  • Unclear whether this product treats combined information as personally identifiable information (PII).
  • Notice is provided if the context in which data are collected changes.
  • Consent is obtained if the practices in which data are collected change.
  • A grievance or remedy mechanism is available for users to file a complaint.
  • Users can request to know what personal information has been shared with third parties.
  • Notice is provided in the event the company receives a government or legal request for a user's information.

Common Sense Standard Privacy Report (SPR)

The standard privacy report (SPR) displays all the privacy practices from a product's policies in a single, easy-to-read outline. The report shows a green check mark for better privacy practices and an orange alert for risky or unclear practices. This alert indicates that more time should be focused on these particular details prior to use.

About Privacy Evaluations

The privacy evaluations have been designed with the help and support of a consortium of schools and districts across the United States. These evaluations are designed to help educators make informed decisions about the potential privacy implications of educational technology used to support teaching and learning.

Our core evaluation criteria will always be freely available. People are encouraged to read the questions we use and our information security primer. Vendors are encouraged to use our questions and the information security primer to self-evaluate. You can also learn more about our evaluation process. Please be in touch with any questions or feedback.