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Privacy Evaluation for Animal Jam

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Overview

Animal Jam was created in partnership with National Geographic, and it provides an outdoor-themed social space for children. Animal Jam's terms state that they have different methods of chat that players may utilize, and that parents can control some aspects of chat through their Parent Account. Animal Jam's terms state that they collect anonymous and personally identifiable information such as email, phone number, profile name and address. Animal Jam's terms state they may share a user's information with third parties, service providers, and affiliates. Animal Jam's terms state that they use standard security measures, but does not disclose whether they use encryption for a user's data while in transit or while at rest. If a user wants to play Animal Jam, the terms state they must be at least 18 years old, or must get permission from their parent or guardian. If this application is being used in a school context, teachers are strongly advised to review their school or district policy on parental consent.

Animal Jam can be accessed through its website. The Privacy Policy and Terms of Use accessed for this evaluation can be found on Animal Jam’s website. This evaluation only considers policies that have been made publicly available prior to an individual using the application or service.

Safety

Animal Jam's terms state they have different methods of chat that players may utilize. The terms specify that parents can control some aspects of chat through their Parent Account. The terms also specify that Animal Jam may collect and use this information to improve the gameplay experience and promote safety. Within the game, parents can access a Parent Dashboard, which includes gameplay information and their child's chat settings. These settings include multiple privacy levels with the ability to block and report abusive interactions. The terms state the Service filters and moderates online chat and provides Internet safety guidance to parents. They also filter usernames in an attempt ensure they don't have children’s Personal Information included in them. In addition, Animal Jam provides tools to children and parents to help them block and report troublesome players.

Privacy

Animal Jam's terms state they collect anonymous and personally identifiable information such as email, phone number, profile name and address. Animal Jam may share a user's information with third parties, service providers, and affiliates. The terms list these affiliates, and several of them provide services that include behavioral and targeted marketing. Animal Jam's terms also state they can update their terms at any time, and that using the service after the update indicates that the changes are accepted. The terms also specify that notice of updates will be emailed to users, or shared on the site. However, many children will not have stored an email with the vendor, which increases the chances of young people not being informed of changes that could impact them. Animal Jam's terms state they can "share, transfer or assign" user data to any successor. However, the terms do not provide clear details on any limits on how a successor could use that data, or how users would be notified of any transfer.

Security

Animal Jam's terms state they use standard security measures, but do not disclose whether they use encryption for a user's data while in transit or while at rest. The terms do not contain significant details about any additional security measures, or any training, or safety checks for employees on handling and maintaining data securely.

Compliance

Animal Jam is clearly targeted to children under the age of 13. If a user wants to play Animal Jam, the terms state that they must be at least 18 years old, or must get permission from their parent or guardian. Animal Jam's terms state they collect data that is reasonably necessary for children to participate on the site such as usernames, passwords, gender, age, and chat logs. This data may include Personal Information and Anonymous Information. The terms state a parent can review their child's Personal Information by contacting the vendor or using their Parent Account. The terms state a parent may also request that the vendor no longer collect Personal Information from their child or have their child's Personal Information deleted.

Lastly, the terms state the Service requires verifiable consent from a parent or guardian, which means they will take steps to make sure that the parent or legal guardian has given informed consent for their child playing Animal Jam. If this application is being used in a school context, teachers are strongly advised to review their school or district policy on parental consent.

Rating

This product received a Warning rating based on the following details:
  • Unclear whether personal information is sold or rented to third parties.
  • Personal information is not shared for third-party marketing.
  • Personalised advertising is displayed.
  • Data are collected by third-parties for their own purposes.
  • User's information is used to track and target advertisements on other third-party websites or services.
  • Unclear whether this product creates and uses data profiles for personalised advertisements.
Data Collection
SCORE: 45%

What data does it collect?

  • Personally identifiable information (PII) is collected.
  • The categories of collected personally identifiable information are indicated.
  • Collection or use of data is limited to product requirements.
  • Geolocation data are collected.
  • Unclear whether this product collects biometric or health data.
  • Interactions, behaviors, or usage analytics data are collected.
  • Unclear whether this product collects sensitive data.
  • Data is automatically collected.
  • Unclear whether opt-in consent is requested from users at the time personal information is collected.
  • Personal information of users is collected by a third party.
Data Sharing
SCORE: 60%

What data does it share?

  • Collected information is shared with third parties.
  • The categories of information shared with third parties are indicated.
  • The purpose for sharing a user's personal information with third parties is indicated.
  • Unclear whether the categories of third parties that receive data are indicated.
  • Data are shared for analytics.
  • Data are shared for research and/or product improvement.
  • Third-party services are used to support the product.
  • The roles of third-party service providers are indicated.
  • Unclear whether this product supports third-party login.
  • Unclear whether contractual limits are placed on third-party data use.
Data Security
SCORE: 20%

How does it secure data?

  • Unclear whether a user's identity is verified with additional personal information.
  • Account creation is required.
  • Managed accounts are available.
  • Unclear whether multi-factor account protection is available.
  • Unclear whether third-parties with access to information are required to provide the same security protections as the company.
  • Unclear whether this product uses reasonable security practices to protect data.
  • Unclear whether this product limits employee or physical access to user information.
  • Unclear whether this product encrypts all data in transit.
  • Unclear whether all data are stored in an encrypted format.
  • Unclear whether this product provides notice in the event of a data breach.
Data Rights
SCORE: 50%

What rights do I have to the data?

  • Users can create or upload content.
  • Users do not retain ownership of their data.
  • Processes to access or review user data are available.
  • Processes to modify data are available for authorized users.
  • Unclear whether the product provides a data-retention policy.
  • Processes for authorized users to delete data are available.
  • Unclear whether a user's data are deleted upon account cancellation or termination.
  • Unclear whether this product deletes data when no longer necessary.
  • Methods are available to restrict who has access to data.
  • Unclear whether this product provides users the ability to download their data.
Data Sold
SCORE: 25%

Is the data sold?

  • Unclear whether personal information is sold or rented to third parties.
  • Users can opt out from the disclosure or sale of their data to a third party.
  • Unclear whether user information can be transferred to a third party in the event of a merge, acquisition, or bankruptcy.
  • Unclear whether users are notified if their information is transferred to a third party.
  • Unclear whether user information can be deleted prior to its transfer to a third party.
  • Third-party transfer is contractually required to use the same privacy practices.
  • Unclear whether user information that is shared is shared in an anonymous or de-identified format.
  • Unclear whether the company describes their de-identification process of user information.
  • Data are shared for research and/or product improvement.
  • Unclear whether contractual limits prohibit third parties from reidentifying or de-identified information.
Data Safety
SCORE: 75%

How safe is this product?

  • Users can interact with trusted users.
  • Users can interact with untrusted users, including strangers and/or adults.
  • Profile information must be not shared for social interactions.
  • Personal information can be displayed publicly.
  • Users can control how their data are displayed to others.
  • User-created content is reviewed, screened, or monitored by the company.
  • User-created content is not filtered for personal information before being made publicly visible.
  • Social interactions between users are moderated.
  • Unclear whether social interactions of users are logged.
  • Users can report abuse or cyberbullying.
Ads & Tracking
SCORE: 55%

Are there advertisements or tracking?

  • Personal information is not shared for third-party marketing.
  • Traditional or contextual advertisements are displayed.
  • Personalised advertising is displayed.
  • Data are collected by third-parties for their own purposes.
  • User's information is used to track and target advertisements on other third-party websites or services.
  • Unclear whether this product creates and uses data profiles for personalised advertisements.
  • The company can send marketing messages.
  • Unclear whether this company provides promotional sweepstakes, contests, or surveys.
  • Users can opt out of contextual, or personalised advertising.
  • Users can opt out or unsubscribe from marketing communications.
Parental Consent
SCORE: 85%

Can I provide parental consent?

  • Intended for children under 13.
  • Personal information from children under 13 years of age is collected.
  • Intended for parents or guardians.
  • Company does have actual knowledge that personal information from users under 13 years of age is collected.
  • The company does provide a section, heading, or separate policy for children in their policies.
  • Parental consent is required before personal information is collected or disclosed.
  • Unclear whether this product limits parental consent with respect to third parties.
  • Parents can withdraw consent for the further collection of their child's information.
  • Children's personal information is deleted if collected without parental consent.
  • Parental consent notice and method for submission are provided.
School Purpose
SCORE: 0%

Is the product intended for school?

  • Unclear whether intended for students.
  • Unclear whether personal information or education records are collected from preK-12 students.
  • Unclear whether intended for teachers.
  • Unclear whether this product is primarily used by, designed for, and marketed toward students in grades preK–12.
  • Processes to enter education records into the product are not described.
  • Unclear whether additional rights or protections may be provided with an additional school contract.
  • Unclear whether the company is designated as a school official.
  • Unclear whether this product transfers parental consent obligations to the school or district.
Individual Control
SCORE: 30%

Can I control the use of my data?

  • Unclear whether users can control the use of their information through privacy settings.
  • Use of information is limited to the purpose for which it was collected.
  • The context or purpose for which data are collected is indicated.
  • Unclear whether company may combine data with additional data from third-party sources.
  • Unclear whether this product treats combined information as personally identifiable information (PII).
  • Unclear whether notice is provided if the context in which data are collected changes.
  • Unclear whether consent is obtained if the practices in which data are collected change.
  • Unclear whether a grievance or remedy mechanism is available for users to file a complaint.
  • Users can request to know what personal information has been shared with third parties.
  • Unclear whether notice is provided in the event the company receives a government or legal request for a user's information.

Common Sense Standard Privacy Report (SPR)

The standard privacy report (SPR) displays all the privacy practices from a product's policies in a single, easy-to-read outline. The report shows a green check mark for better privacy practices and an orange alert for risky or unclear practices. This alert indicates that more time should be focused on these particular details prior to use.

About Privacy Evaluations

The privacy evaluations have been designed with the help and support of a consortium of schools and districts across the United States. These evaluations are designed to help educators make informed decisions about the potential privacy implications of educational technology used to support teaching and learning.

Our core evaluation criteria will always be freely available. People are encouraged to read the questions we use and our information security primer. Vendors are encouraged to use our questions and the information security primer to self-evaluate. You can also learn more about our evaluation process. Please be in touch with any questions or feedback.